Siraya Consultancy

Fractional Chief Marketing Officer / Chief Business Officer, and Marketing Consultant

Serving MedTech, advanced manufacturing, and AI-enabled technology companies

Turn Technical Innovation Into Commercial Momentum

Siraya Consultancy supports MedTech, advanced manufacturing, tech-driven and AI-powered technology companies in translating engineering and technical expertise into clear market positioning, qualified sales pipeline, and scalable revenue in the U.S. market.

Clients engage through three service options: Fractional Chief Marketing Officer (FCMO), Fractional Chief Business Officer (FCBO), or project-based marketing consulting. Each engagement is tailored based on business needs, growth stage, and budget plan, providing actionable and senior-level strategic direction to convert complex technology into measurable commercial outcomes.

Fractional Chief Marketing Officer (FCMO)
The FCMO mandate is to build a revenue-centered marketing system by defining positioning, demand-generation priorities, and performance standards that support sales and growth objectives. This work includes shaping the full funnel to generate qualified leads, improving conversion from awareness through opportunity, and ensuring campaigns, content, and enablement are aligned to buyers evaluate and purchase. Decisions are managed with executive discipline, so effort translates into pipeline impact rather than disconnected activity.

Engagement Length and Typical Budget Range
FCMO engagements are typically structured over 6 to 18 months, depending on business complexity, growth stage, and strategic priorities. This duration allows sufficient time to establish direction, align stakeholders, and deliver measurable commercial progress. In the current U.S. market, FCMO engagements generally fall within a range of $5,000–$20,000+ per month, or $200–$500+ per hour. Final scope and investment are tailored based on the level of executive involvement required.

Fractional Chief Marketing Officer (FCMO) providing senior marketing leadership to translate technical innovation into commercial momentum in the U.S. market.

Fractional Chief Marketing Officer strategy and positioning graphic showing U.S. go-to-market planning, market differentiation, and B2B messaging frameworks.

Fractional Chief Marketing Officer lead generation and business growth graphic illustrating funnel optimization, sales pipeline alignment, and ROI-focused performance tracking.

Fractional Chief Marketing Officer leadership and accountability graphic representing senior-level decision support, marketing budget guidance, and scalable growth planning.

Project-based Marketing Consultant
The Project-based Marketing Consultant mandate is to execute defined commercial initiatives that require focused attention and senior expertise without a long-term leadership commitment. Engagements are scoped around specific outcomes such as go-to-market execution, funnel setup to generate leads, campaign structuring, or messaging refinement. Work is delivered within clear timelines and produces actionable outputs that teams can implement immediately, creating momentum without ongoing overhead.

Engagement Length and Typical Budget Range
Project-based engagements are designed for defined initiatives with clear scope and deliverables. Engagements typically range from 4 weeks to 6 months, depending on objectives and execution requirements. Market investment commonly ranges from $5,000–$30,000+ per project, with pricing structured around defined outputs, fixed timelines, or short-term implmentation support.

Project-based marketing consultant providing execution-focused marketing support for defined initiatives, including content, digital marketing, lead generation, and go-to-market execution.

Project-based marketing consultant delivering LinkedIn content strategy, social media campaign support, and GEO marketing guidance for AI-driven search visibility.

Project-based marketing consultant supporting lead generation strategy, marketing funnels, email and outbound campaigns, and performance-focused campaign execution.

Project-based marketing consultant supporting trade show and event marketing, including booth messaging, pre-event outreach, on-site materials, and post-event follow-up.

Project-based marketing consultant supporting CRM setup, marketing automation workflows, internal documentation, and marketing systems enablement.

Fractional Chief Business Officer providing senior commercial leadership, go-to-market strategy, and market expansion support for companies growing in the U.S. market

Fractional Chief Business Officer (FCBO)
The FCBO mandate is to define and govern commercial strategy when a company is navigating growth, market entry, or structural transition. This role focuses on how the business competes and expands by shaping go-to-market strategy, channel and partnership models, and commercial decision frameworks that support sustainable revenue. Engagements center on resolving stalled growth, clarifying expansion paths, and aligning strategy and organizational structure so commercial decisions translate into scalable corporate value.

Engagement Length and Typical Budget Range
FCBO engagements are structured around specific commercial milestones and strategic objectives, with typical durations ranging from 6 to 18 months. In the current market, FCBO engagements generally require an investment of $6,000–$18,000+ per month, or $200–$450+ per hour for advisory-focused mandates. Scope and investment are determined based on market complexity, growth stage, and the breadth of commercial leadership required.

Fractional Chief Business Officer providing senior commercial leadership for U.S. market expansion, growth planning, and commercialization strategy

Fractional Chief Business Officer guiding commercial direction and business structure aligned with product, market, and U.S. customer reality

Go-to-market and U.S. market entry strategy led by a Fractional Chief Business Officer for domestic and international companies

Fractional Chief Business Officer supporting partnership and distributor strategy for scalable U.S. commercial operations

Cross-functional business alignment led by a Fractional Chief Business Officer across product, sales, and marketing teams

Executive decision support from a Fractional Chief Business Officer for founders navigating growth, expansion, and market transitions

One size doesn't fit all

Each service is tailored to specific business challenges and commercial realities, rather than a fixed template. Send a message to inquire for a consultation defines fit, scope, and next steps.